Mtn Dew AMP Game Fuel Launch

Packaging by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

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